Sorvantic brand identity

This is our own brand. The full 63-page brand book is available on request.

The brief

A new company has to look established from the first proposal it sends. We needed a mark that works at the size of a WhatsApp profile picture and on a pull-up banner, colours that read well in Nairobi sunlight on a phone screen, and rules a printer or freelancer can follow without asking us.

We rejected the usual shortcuts: a tick, a lightbulb, a globe or a gradient swoosh. Each of those already belongs to hundreds of companies.

What we built

The Interlock mark is drawn on an eight-unit grid: two solid blocks that hook into each other around a small Solar yellow square. It reads as an S at a glance and stays sharp at 16 pixels.

The palette pairs Lagoon teal and Midnight blue with Solar yellow and Mint. The brand book sets clear space, minimum sizes, type scales, document layouts and social media grids, so every piece we make looks like it came from one company.

Logo system

Full logo, stacked logo, mark on its own, and versions for dark and light backgrounds.

Colour with purpose

Each colour has a job, with tested text contrast on screen and in print.

Type

Archivo for headlines and Figtree for reading, both free to use.

Brand book

63 pages covering logo, colour, type, layouts, social media and documents.

File pack

SVG, PDF and PNG files in every version, named so anyone can find the right one.

Applied everywhere

Website, proposals, invoices and social posts all follow the same rules.

What we check

The standards we hold the brand to.

ConsistencyEvery document and post follows the brand book.
RecognitionThe mark is readable at profile-picture size.
SpeedNew materials made from templates, not from scratch.
Supplier usePrinters and freelancers use the right files without asking.

Built with

Logo system
63-page brand book
SVG, PNG and PDF files
Social media templates